Go Vilnius | Think Fresh
The capital of Lithuania marked the start of ROCK advanced seminars on innovative city branding that is touring a number of European cities over 2018, including Bologna, Athens, Lisbon, Skopje, Turin and Cluj-Napoca, with TASO as co-designer of the series and main facilitator. It was on February 1, 2018, at Vilnius Tech Park, in the fully renovated 19th century complex of Sapiegos.
It was a one-day programme organized into different working sessions and fed by a high number of insights taken from both the international arena and the very host city. It included an update about branding and marketing Vilnius, together with a state of the art on innovative city branding. As invited city practitioner, City of Torino´s director of culture Stefano Benedetto talked about “re-branding Turin: from industrial city to design city”. The final session was shaped as an exploration on new perspectives to Vilnius´ cultural heritage, in a way that it can be made the most of it when branding and marketing the city.
Participation in the advanced seminars is by invitation and limited to around 30 participants in order to ease a high interaction. Alongside Vilnius City Municipality and TASO, other organizing and supporting entities were Go Vilnius, Vilnius Old Town Renewal Agency, ICLEI and Eurocities.
This is an initiative of the ROCK project, which is funded by the EU’s Horizon 2020 research and innovation programme.