CityLogo: the videos
CityLogo has been an unusual experience carried out by 10 European cities to improve how they brand and market themselves, where TASO was hired as lead expert for the whole project. For this assignment, city branding was addressed as an organisational challenge basically. That is, as a matter of aligning the different entities in the city targeting and interacting with different audiences, from convention bureaus to inward investment agencies and universities. In this series of short films, stakeholders from Oslo, Utrecht, Aarhus and Zaragoza tell about the local impact of CityLogo in building up collaborative platforms related to city promotion.