How do cities market themselves as business and innovation ecosystems?
Attractiveness | City´s Internationalization Pathway to Smart Growth
InFocus Thematic Workshop, Grenoble, 7-9 February 2018
Alongside Grenoble-Alpes Métropole, we have co-organized an international meeting on marketing the city as business location, with a central question to discuss about: How to take advantage of the smart specialization concept to enhance and give more direction when branding and communicating the city as business environment and innovation ecosystem?
4 main work sessions have been arranged:
- Branding and marketing the city: an organizational challenge.
- Private sector mobilisation in investment and talent attraction.
- City internationalization as a mean for attractiveness.
- Communication channels and actions.
To feed the discussion, a number of inspiring case studies have been gathered: Magnetic Bordeaux strategy, FrankfurtRheinMain GmbH inward investment agency, Porto Tech Hub, Greater Zurich Area AG, Be Basque Talent Network and Grenoble´s GIANT innovation campus.
The Workshop is part of InFocus, an international action-research project on how the policy concept of smart specialization can apply at the city level. To that aim, we de-constructed the urban agenda on economic development in four main pillars: cluster development, entrepreneurship, space provision and attraction of investment and knowledge.