In-company seminar for Invest in Bogotá
We organized a three-day in-company seminar on innovative city branding for Invest in Bogotá´s key staff members plus a number of its most significant local partners. The aim was confronting Bogotá´s ongoing strategy and practices with the state of the art and future trends at international level. The seminar was organized in 6 working sessions, covering the whole cycle of city branding & marketing, including critical discussions on a wide range of case studies and interactive exercises. With 9.4 million inhabitants, Bogotá metropolitan area is one of the most successful urban economies in Latin America attracting inward investment.