Innovative place brand management: re-learning city branding
This report moves forward the state of the art on how cities brand and market themselves. It is the final report of the 3-year transnational project CityLogo, which was conceived as a reaction to the most common gaps in the field and has involved over 30 cities finally. A sort of re-learning, since the practice of place branding is still under the major influence of a too conventional marketing approach. This report has taken a significant impact over a high number of city branding practitioners all over Europe.