Inside It´s Liverpool

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Inside It´s Liverpool

In a very short period of time and with modest resources in terms of funding and manpower compared to other core cities in the UK, Liverpool has done a brilliant work in rebranding itself. That´s why for many Liverpool is a benchmark in city branding.

TASO has completed a series of state of play reports as part of the AT.Brand project, which are a mix of case study and policy recommendations. The series include the following titles:

  • Liverpool. Inside #itsliverpool.
  • Dublin. Re-taking a roadmap for branding Dublin.
  • Cardiff. The World’s Closest Capital to London.
  • Donostia-San Sebastian. Branding a city in constant innovation.
  • Faro. From Local Identity to Attractiveness.

AT.Brand has been a partnership of six cities plus the Conference of Atlantic Arc Cities, working on three areas: cross-learning itinerary on innovative city branding; implementation of pilot actions; and an exploration on the potential for transnational co-branding in the Atlantic area.

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