Re-energizing Zaragoza brand strategy
TASO was invited by Zaragoza City Concil to design and facilitate an initiative to rise awareness of the real meaning and sceope of city branding. It basically consisted on a full working day bringing together around 40 participants representing key stakeholders with a relevant role in Zaragoza´s international interaction, ranging from Universities and the airport to the Chamber of Commerce and the powerful automotive cluster. The aim was to promote a sincere discussion about the work pending to do in Zaragoza at the time, with regard to a more efficient and integrated city´s communication strategy, nationally and internationally.
