Raising awareness of zaragoza on innovative city branding

03-raising-awarenes

Raising awareness of zaragoza on innovative city branding

TASO was invited by Zaragoza City Concil to design and facilitate an initiative to rise awareness of  the real meaning and sceope of  city branding. It basically consisted on a full working day bringing together around 40 participants representing key stakeholders with a relevant role in Zaragoza´s international interaction, ranging from Universities and the airport to the Chamber of Commerce and the powerful automotive cluster. The aim was to promote an open and sincere discussion about the work pending to do in Zaragoza with regard to a more efficient and integrated communication strategy of the city nationally and internationally.

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