Raising awareness of zaragoza on strategic communications
TASO was invited by Zaragoza City Concil to design and facilitate a workshop to rise awareness on the question of integrated city branding & marketing. The seminar was a full working day bringing together around 40 participants representing key stakeholders with a relevant role in Zaragoza´s international interaction ranging from Universities and the airport to the Chamber of Commerce and the powerful automotive cluster. The aim was to promote an open and sincere discussion about the work pending to do in Zaragoza for moving towards a more efficient and integrated communication strategy of the city nationally and internationally.
Interview at newZ: http://issuu.com/zaragoza-internacional/docs/newz18