Study visit to Zurich


Study visit to Zurich

Zurich cannot exhibit a consolidated experience in integrated city branding. Rather it is still a work in progress. They have got some significant achievements and are facing now a number of pending challenges, most of them concerning the building up of a stronger collaborative model. And that precisely was the kind of thoughtful experience TASO wanted to show to an international delegation of 25 practitioners when organized in January 2015 a study visit on city branding in close collaboration with the Office for Urban Development of the City of Zurich. The framework was the CityLogo project.

Report on the study visit


Comments are closed.