Study visit to Zurich
Zurich cannot exhibit a consolidated experience in integrated city branding. Rather it is still a work in progress. They have got some significant achievements and are facing now a number of pending challenges, most of them concerning the building up of a stronger collaborative model. And that precisely was the kind of thoughtful experience TASO wanted to show to an international delegation of 25 practitioners when organized in January 2015 a study visit on city branding in close collaboration with the Office for Urban Development of the City of Zurich. The framework was the CityLogo project.