Working on cultural heritage as a driver for urban growth
TASO will play a significant role as partner of the ROCK project (Regeneration and Optimisation of Cultural heritage in creative and Knowledge cities), a 10.6M Euros Innovation Action granted by Horizon 2020 (SC5-21) that will run from 2017 to 2020.
ROCK focuses on historic city centres as extraordinary laboratories to demonstrate how cultural heritage can be a powerful engine for regeneration, sustainable development and economic growth for the whole city. It is based on a Role Model/Replicator approach. “Role models” are cities which have successfully pursued a heritage-led urban regeneration, while the “replicators” are cities that will be mentored by “role models” on their current strategies in this field. The final goal is to shape a European pattern on heritage-led urban development.
In this framework, TASO will take the lead on two issues. The first is a systematic exploration on how to make the most of cultural heritage when branding and marketing the contemporary European city – an opportunity to organize TASO´ advanced workshop on innovative city branding in each of the partner cities. The second issue is about aligning technologies, activities and clusters related to cultural heritage to the ongoing smart specialisation strategies. To that aim, we will capitalize our role as lead expert for the pioneering project InFocus-Smart Specialisation at City Level.
ROCK brings together a unique consortium including 10 cities (Bologna as project leader, Lisbon, Skopje, Lyon, Turin, Liverpool, Athens, Vilnius, Cluj-Napoca and Eindhoven), 2 city networks (Eurocities and ICLEI), 7 Universities, business associations and technological firms.