Our Values

  • We bring together economy, society and space. That´s our value proposition. Stressing the growing role of cities as key actors for change.
  • We feel close to Bauhaus spirit, blending strong theoretical foundation, fresh ideas and well-designed delivery formats to re-invigorate the economic development field.
  • We work on analysis and planning with an eye on the implementation framework, helping to mobilize stakeholders and funding since the beginning.
  • We are result-oriented. If not, why to invest time and money in something with a poor impact?
  • We are often hired to facilitate large-scale, multi-partner projects, being familiar with most EU-funded programmes.
  • Yet from a different industry, we mirror in platforms like Discipline Global Mobile (King Crimson band´s label) “a small, mobile, independent company that aspires to intelligence”.

 

We are what we read. So, let us share some readings we particularly appreciate:

Neil M. Coe & Henry Wai-Chung Yeung. Global production networks. Theorizing economic development in an interconnected world. Oxford University Press, 2015.
To better understand how localities should navigate across globalisation.

Koh Buck Song. Brand Singapore. How nation branding built Asia´s leading global city. Marshall Cavendish, 2011.
To understand that place branding and attractiveness is basically an organisational challenge.

Sabine Kuhlmann at al. Local governments’ capacity to act: a European comparison. Federal Institute for Research on Building, Urban Affairs and Spatial Development [Germany], 2020.
High-quality grey literature on the recurrent question of local authorities´ chronic lack of funding.

Lewis Munford. The city in history. Harcourt. First edition 1961.
There is no better basis to address heritage-driven urban regeneration and development.

Antoine de Saint-Exupéry. Night flight. 1931.
This wonderful short novel can be read as an ethics (and epic) of the job well done.

[we promise to update the list from time to time]

Ank Hendriks, Utrecht City Marketing Coordinator

TASO did a very good and profound job here in Utrecht, improving the way we try to internationalize the 4th Dutch city

Chris Brown, former Director Marketing Liverpool

Marketing Liverpool worked with TASO on a European project. It was a very beneficial experience as we not only learnt a lot from them but also from the other participating cities

Roger Pride, Managing Partner at Heavenly

Heavenly very much enjoyed teaming up with TASO. The partnership created by Heavenly and TASO showed how consultancies from different countries can come together to deliver truly international solutions

Luis A. Díaz, Director of Gijón Impulsa

TASO has a very accurate idea on how the innovation spaces are being re-shaped under the new economy

David Melo, Invest in Bogotá

Big thanks TASO for all the knowledge shared. Your vision and guidance have been very illuminating to our adventure promoting our city internationally

Erna Ansnes, Head of International Office, City of Oslo

TASO´s insight led us from traditional marketing thinking to innovative ways of constructing the effort in branding Oslo as a destination