Reviewing practices in city branding

Reviewing practices in city branding

Our main output of AT.Brand, an international project led by Dublin City Council. Reflections, case studies and thoughtful images on innovative city branding, assembled as a LEGO construction game. The kit of pieces has been organized into different colours, according to the main pillars in the practice of city branding, namely: city narratives, city imageries, governance, audience segmentation and mix of communications. To those wanting to get a 360º unconventional view of  place branding.

Reviewing practices in city branding – 130 piece model kit

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