Reviewing practices in city branding
Our main output of AT.Brand, an international project led by Dublin City Council. Reflections, case studies and thoughtful images on innovative city branding, assembled as a LEGO construction game. The kit of pieces has been organized into different colours, according to the main pillars in the practice of city branding, namely: city narratives, city imageries, governance, audience segmentation and mix of communications. To those wanting to get a 360º unconventional view of place branding.