Reviewing practices in city branding – 130 piece model kit
Our reflections, tips, case studies, thoughtful images, quotes and even suggested readings related to innovative city branding. The whole is conceived as a LEGO construction game, where the kit of pieces has been organized into different colours, each of them related to one of the pillars in the practice of city branding: city narratives, representing the city, governance, audience segmentation and mix of communications.
