Reviewing practices in city branding

Reviewing practices in city branding

Reflections, case studies and thoughtful images on innovative city branding, assembled as a LEGO construction game. The kit of pieces has been organized into different colours, according to the main pillars in the practice of city branding: city narratives, city imageries, governance, audience segmentation and mix of communications.

Reviewing practices in city branding – 130 piece model kit

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