RE:START boosting the attractiveness of mid-sized cities

Funded by URBACT, RE:START is a 30-month Transfer Network on boosting the attractiveness of mid-sized cities, for which we are playing the lead expert role. The project will capitalize the brilliant experience of Idanha-a-Nova [Portugal] reverting depopulation by creating new pathways for growth, using innovative place branding as a main driver. Along with Idanha, the transfer cities are Jonadi [Italy], Loutraki [Greece], Marina Alta functional area [Spain], Nyborg [Denmark] and Khotyn [Ukraine]. The project aims to explore place attractiveness as a policy concept to face stagnation or decline —as a change booster or accelerator— or simply to provide greater and more consistent direction to cities in transition or even growing.

RE:START es una URBACT Transfer Network sobre atractividad territorial en ciudades medias, donde ejercemos el rol de lead expert. Capitaliza la brillante experiencia de Idanha-a-Nova [Portugal] que ha logrado frenar un proceso de pérdida de población creando nuevas oportunidades de crecimiento, a través de una estrategia innovadora de place branding que ha aportado cohesión y direccionamiento. Junto a Idanha, las ciudades de transferencia son Jonadi [Italia], Loutraki [Grecia], Mancomunidad de la Marina Alta [España], Nyborg [Dinamarca] y Khotyn [Ucrania]. El proyecto hará converger una serie de policy concepts como atracción de talento, place-based transformation y “the right to stay”