Assessment of the potential and options for the co-branding of cities and regions of the Atlantic Arc

P1000741

Assessment of the potential and options for the co-branding of cities and regions of the Atlantic Arc

Methodologically speaking, there was no relevant references on transnational place co-branding. So, this TASO-HEAVENLY report, in the frame of the AT.Brand project, is therefore unique in its kind. Main added values are: Meaning of co-branding; Benchmarking analysis at the EU level; Model to determine the feasibility of transnational place co-branding; Questionnaire-based consultation process; Unveiling of a “big narrative” and related core values for the Atlantic Arc; Identification and in-depth assessment of three strategic options for co-branding in the Atlantic Area: place brand approach, events-based approach and cause-based approach.

Go to Issuu: Atlantic co-branding: an exploration by Taso-Heavenly

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