Transnational co-branding at the Atlantic arc

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Transnational co-branding at the Atlantic arc

Methodologically speaking, there was no relevant references on transnational place co-branding. So, the report “Assessment of the Potential and Options for the Co-branding of Cities and Regions of the Atlantic Arc”, which was delivered in 2015 by TASO-HEAVENLY in the frame of the AT.Brand project, is therefore unique in its kind.

Main added values of this report are: Meaning of co-branding; Benchmarking analysis on transnational place co-branding at the EU level; Model to determine the feasibility of transnational place co-branding; Questionnaire-based consultation process; Unveiling of a “big narrative” and related core values for the Atlantic Arc; and finally Identification and in-depth assessment of three strategic options for co-branding in the Atlantic Area, namely: place brand approach, events-based approach and cause-based approach.

Atlantic co-branding: an exploration by Taso-Heavenly

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