ROCK-Cultural heritage leading urban futures

ROCK-Cultural heritage leading urban futures

ROCK-Regeneration and Optimisation of Cultural heritage in creative and Knowledge cities, a Horizon 2020 Innovation Action (SC5-21 Cultural Heritage as a Driver for Sustainable Growth) running from 2017 to 2020.

TASO played a significant role in a 10.6 M€ project with the ambition to take forward the state of the art on heritage-led urban regeneration. Along 44 months, ROCK focused on historic city districts as extraordinary laboratories to demonstrate how cultural heritage can be a powerful engine for sustainable development and innovation-led growth. It was based on a Role Model/Replicator approach. “Role models” are cities which have successfully pursued a heritage-led urban regeneration, able to mentor “replicator cities” on their current strategies in this field. The final goal was to refine a European pattern on heritage-led urban development and regeneration.

ROCK brought together a unique consortium including 10 cities (Bologna as project leader, Lisbon, Skopje, Lyon, Turin, Liverpool, Athens, Vilnius, Cluj-Napoca and Eindhoven), 2 city networks (Eurocities and ICLEI), 7 Universities, as well as a number of business associations, technological firms and knowledge partners. In this framework, TASO took the lead on three different tasks. The first was a systematic exploration on how to make the most of heritage when branding & marketing the contemporary city, through a series of advanced seminars on innovative city branding. Second main task was a pioneering research aimed at better placing cultural heritage at the smart specialisation strategies – final report availble at this link. The third task was about trying a regulatory framework, as an assemblage of key policy recommendations and regulatory issues aimed to facilitate cultural heritage valorisation as a driver for sustainable urban growth.

www.rockproject.eu


ROCK es una Acción Innovadora dentro de Horizonte 2020 centrada en los centros históricos como laboratorios de gran interés para demostrar cómo la cultura y el patrimonio pueden ser un motor de regeneración y de desarrollo económico para toda la ciudad. Se basa en el método role model/replicator, donde los “modelos” son ciudades que han desarrollado experiencias de éxito con capacidad de ser transferidas. TASO es uno de los 3 equipos consultores integrados en un partenariado amplio compuesto por 10 ciudades (Bologna, Athens, Cluj-Napoca, Eindhoven, Lisbon, Liverpool, Lyon, Skopje y Torino), 7 Universidades y redes de ciudades como Eurocities e ICLEI.

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